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Extended Reality (XR) refers to any media which goes beyond the traditional bounds of a 2D, flat, purely screen-based experience. This could mean VR (Virtual Reality) – wearing an immersive headset, AR (Augmented Reality) – in which digital content is integrated with the real world, or 360 video – in which you can be surrounded by a video in a headset or simply scroll around a complete environment on a flat screen, additionally in 3D or 2D.
We’ve worked on three projects so far in the extended reality space. The first was a 360 wedding. We used the GoPro Fusion camera. It was later edited via the GoPro software and Adobe After Effects. There were two big lessons learned on this early project. The first had to do with the size of the footage itself. 360 video can be very heavy… it’s covering more area and a good experience depends on higher resolution than you can get away with for some 2D productions. So you must build extra render and transfer time into any post production schedule. Lesson two had to do with video noise. There are a number of post production tools that can deal with noise, and it is important to be familiar with and have access to them for serious professional 360 work.
Capturing events in 360 also allows you to produce cool effects that can be displayed in 2D, like tiny planet or spherical projections.
The next project was to create a VR space for a live streaming event for Yuri’s Night (read more about that here). This was done in AltspaceVR, a popular interactive VR world available for all major VR headsets.
Most recently, we helped VR company Exeleauno get their 360 VR sitcom, The BizNest, to play on multiple platforms. Immersive media doesn’t always automatically play well, depending on whether you are wearing a headset, on a computer, on a phone, and how fast your internet connection is. The idea is to create multiple exports, and to set the browser to “fallback” depending on the quality of your connection and what your browser can handle. This may mean giving you a complete streaming 4K 360 experience, or just playing a downloaded 2D projection of the show.
Extended Reality (XR) refers to any media which goes beyond the traditional bounds of a 2D, flat, purely screen-based experience. This could mean VR (Virtual Reality) – wearing an immersive headset, AR (Augmented Reality) – in which digital content is integrated with the real world, or 360 video – in which you can be surrounded by a video in a headset or simply scroll around a complete environment on a flat screen, additionally in 3D or 2D.
We’ve worked on three projects so far in the extended reality space. The first was a 360 wedding. We used the GoPro Fusion camera. It was later edited via the GoPro software and Adobe After Effects. There were two big lessons learned on this early project. The first had to do with the size of the footage itself. 360 video can be very heavy… it’s covering more area and a good experience depends on higher resolution than you can get away with for some 2D productions. So you must build extra render and transfer time into any post production schedule. Lesson two had to do with video noise. There are a number of post production tools that can deal with noise, and it is important to be familiar with and have access to them for serious professional 360 work.
Capturing events in 360 also allows you to produce cool effects that can be displayed in 2D, like tiny planet or spherical projections.
The next project was to create a VR space for a live streaming event for Yuri’s Night (read more about that here). This was done in AltspaceVR, a popular interactive VR world available for all major VR headsets.
Most recently, we helped VR company Exeleauno get their 360 VR sitcom, The BizNest, to play on multiple platforms. Immersive media doesn’t always automatically play well, depending on whether you are wearing a headset, on a computer, on a phone, and how fast your internet connection is. The idea is to create multiple exports, and to set the browser to “fallback” depending on the quality of your connection and what your browser can handle. This may mean giving you a complete streaming 4K 360 experience, or just playing a downloaded 2D projection of the show.
